Bio: Will DeMuth -Director of Training
Our Leadership & Experts
Will’s multidisciplinary expertise is grounded in over 30 years of research into the sociodynamics of violence. By bridging the gap between cognitive psychology specifically threat detection and behavioral science and physical combatives, he offers a holistic methodology for safety.
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As the Co-Architect of the ConflictIQ™ program, Will champions the philosophy that prevention is the highest form of self-defense. His training seamlessly integrates advanced avoidance strategies with practical, evidence-based physical techniques, ensuring students possess the mental and physical agility required for total preparedness. ​Will's methodology is built on direct training under the world's leading authorities in violence dynamics, including
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Yousef Badou - Situational / Behavioral Analysis specialist for threat detection, USA
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Rory Miller - Former corrections officer with expertise in violence dynamics, self-defense, and conflict resolution. USA
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Dene Josham - Close protection specialist UK
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Lt. Col. Grossman - Psychology of violence, On Combat Certification USA
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Ed Calderon - Security specialist with operational experience along the US-Mexico border. Tijuana, Mexico.
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Geoff Thompson - Private security specialist UK
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Kelly McCann - Kembativz - High risk environment, protective training. USA
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IDAN ABOLNIK of Kalah a reality-based self-defense system, South Africa
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Craig Douglas - ShivWorks Close quarters (0-5 feet), integrated training with firearms, edged weapons, and empty-hand techniques. USA
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Bob Kasper - GHCA Close combat training organization USA
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Carl Cestari - Tekken Ryu Jujutsu USA
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Nigel Feberuary - Specialist in South African violence, knife culture and endemic anti-crime tactics. Cape Town, South Africa.
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David Kahn- Israeli Krav Maga-IKMA
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Lee Morrison- Urban Combatives UK
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Martial Arts - Sport
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Brazilian Jiu jitsu - Hwa Rang Do - Wrestling
Leadership Experience
DeMuth co-founded a private company that has received over 20 industry awards, including recognition on Inc. Magazine’s list of fastest-growing companies for five consecutive years. The company delivers innovative solutions and services to both the private sector and directly to:
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Boeing
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Lockheed Martin
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NASA
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Raytheon
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US Treasury
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Marine Corps Intelligence Activity
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Army 1st Special Forces Group
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Army 8th Support Command
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Department of Justice, DOJ
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Federal Bureau Of Investigations, FBI
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National Security Agency, NSA
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Center for Countermeasures, WSMR
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Defense Threat Reduction Agency
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